100 Objects #11: Brannock Device


In 1925, the world saw the birth of what just might be the greatest gadget in American History: the Brannock Device. The metal contraption transformed the way we measure feet forever, and more than a century after its invention…it has barely changed. Roman Mars and journalist Paul Lukas trace the life of the Brannock Device, from its role outfitting WWII sailors to its surprising endurance into the modern era, even as the entire world changed around it.

A History of the United States in 100 Objects is a production of 99% Invisible and BBC Studios.

This episode is hosted and curated by Roman Mars, and produced by Isabel Angell. Series producers are Priscilla Alabi, Brenna Daldorph, and Ellie Lightfoot. Associate producer is Isaac Fisher. This series was edited by Annie Brown and Courtney Harrell. Mixing by Charlie Brandon-King. Fact-checking by Amy Bracken. Theme song by Swan Real. Executive producers are Annie Brown, Courtney Harrell, and Kathy Tu. Production coordinator is Shan Palay. Production manager is Mabel Finnegan Wright. Artwork by Stefan Lawrence.



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August 12, 2026 (0)


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