We’re thrilled by the response to this week’s podcast episode and the many requests for more behind-the-scenes insight into the blogging business. If you enjoyed that conversation and want a deeper, practical guide on starting and growing a blog, we recommend checking out our three-part series that covers how to start a blog, build an audience, and monetize your content.
We originally created the series a few months ago to serve as a single, comprehensive resource to share with people who ask how to begin blogging. Because it wasn’t promoted as a standard blog post in everyone’s feed, it can be hard to find—so we’re pointing it out again for anyone who missed it. The guide walks through everything from choosing a platform and creating consistent content to growing traffic and establishing brand partnerships. It’s a useful companion for anyone who wants a clear roadmap rather than searching for bits of advice scattered across multiple posts.
If you haven’t listened to this week’s podcast episode (#8) yet, we had a lively and enlightening conversation with three well-established design bloggers—Emily Henderson, Justina Blakeney, and Nicole Balch—about sponsored posts and paid content. Sponsored content is a major part of the modern blogging ecosystem, affecting both creators and readers. Our guests shared practical perspectives about how they approach sponsored work, how they balance sponsored content with editorial integrity, and how they respond to reader feedback.
During the episode we discussed transparency practices, audience trust, and the realities of working with brands. We covered common concerns such as handling negative comments, deciding which partnerships align with your brand, and how much time and effort go into producing high-quality sponsored content. Hearing three professional bloggers explain their processes and decisions helped clarify what works and what to avoid when building a sustainable blog business.
We’re grateful to Emily, Justina, and Nicole for their candid answers and for sharing their experiences. Whether you’re a new blogger considering your first sponsored post or a more experienced creator looking to refine your approach, their insights are practical and relevant. The episode is full of real-world advice, from negotiating with brands to maintaining authenticity while meeting partner goals.
Listen to the episode
Psst – If you’re new to podcasts, we’ve put together a detailed tutorial that explains how to get started. It’s straightforward and free, so you can be listening in just a few clicks.
Between the three-part blogging guide and this week’s podcast episode, you’ll find both the strategic framework and the personal anecdotes that illustrate how blogging can grow into a business. Use the guide to set up your site, learn best practices for content and promotion, and understand basic monetization strategies. Then listen to the episode to hear how seasoned bloggers negotiate partnerships, protect their voice, and navigate reader responses. Taken together, these resources are designed to give you a balanced, realistic view of what it takes to create a successful blog that resonates with readers and attracts brand opportunities.