Cha-cha-cha-cha-changes.
Some of you may have already noticed that after Friday’s new house news we quietly updated the tagline in our blog header. The old line — “two young people falling in love with their first house” — stopped feeling accurate. We’ve outgrown that phase: we’re not just falling in love with our first house anymore. We’re making the thoughtful, emotional choice to leave it behind so we can take on fresh projects and create more space for our family to grow. But instead of replacing one long descriptor with another clunky sentence, we chose a shorter, clearer tagline that better reflects who we are today.
The new tagline swaps in Clara & Burger, so it reads less like the “John & Sherry Show” and more like the family project it actually is. Our kids are very much the stars of this production, and this change keeps them visible in the site identity. We also snuck in a little math nod — because, yes, I will forever try to work a fun math reference into things when it fits — and that tiny bit of cleverness feels true to our voice. Ultimately the goal was to make the phrase explain what “Young House Love” really means: a growing family, ongoing projects, and a lot of heart poured into a home, whether that home is our first house or the next one we take on.
Making a change like this is more than cosmetic. A tagline is a compact promise to readers about what they’ll find here: honest home improvement stories, real-life parenting and decorating lessons, and the occasional project that goes wonderfully right or hilariously wrong. As our lives evolve and our projects get bigger, we wanted a tagline that allows for that evolution while staying recognizable to longtime readers. The goal is clarity and authenticity — to let visitors, new or returning, immediately understand that this site is about family-focused home improvement, not a showcase of perfection.
We recognize that names and taglines are small pieces of a larger identity. But they matter for search and discovery, too. For SEO purposes, keeping key phrases that people associate with us — like Young House Love, new house, family projects, home renovation, Clara, and Burger — helps ensure that when someone searches for relatable renovation stories or family-friendly DIY advice, they can find us. A concise, accurate tagline contributes to that clarity for both readers and search engines.
We also tried to be mindful of tone. The site has always been a mix of practical how-to content and personal storytelling. We didn’t want the new tagline to sound like a corporate slogan or a sterile mission statement. Instead, we aimed for something warm and conversational that hints at personality, humor, and the occasional math joke — the same voice readers have come to expect in our posts. It feels more like an introduction from friends than a headline from a brochure.
So if you refreshed the site this weekend and wondered why the header felt a little different, now you know: it’s a small but meaningful reflection of where we’re headed. We’re still the same people sharing the ups and downs of renovating and decorating, but with a broader, more family-centered perspective. We’ll keep sharing the projects, the lessons, and the daily chaos that comes with raising kids and rescuing old houses — and yes, Clara and Burger will be right there with us as co-stars in the story.